On a recent episode of I Am Refocused Radio, Miriam Schulman, renowned art business coach, podcast host, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, sat down to share her incredible story of resilience, creativity, and entrepreneurship. From her life-changing 9/11 experience to building a thriving art business and coaching practice, Schulman offered valuable insights for aspiring artists and entrepreneurs in 2025.
A Life-Altering Turning Point
Miriam’s journey as an artist began with a pivotal moment in 2001. Working a lucrative hedge fund job in New York City, she found herself reevaluating her priorities after witnessing the tragic events of 9/11. “It was a wake-up call for me,” she shared. “I realized that life is too short not to follow your passion.” This realization led her to leave the corporate world and fully embrace her creativity, setting the foundation for the successful career she enjoys today.
Building a Thriving Art Business
Since taking the leap, Miriam has not only built a profitable art career but also become a mentor to thousands of artists worldwide. Through her popular podcast, The Inspiration Place, and her coaching programs, she has helped creatives transform their passions into sustainable businesses. “It’s not just about creating art; it’s about learning how to sell it,” she emphasized during the interview.
Miriam’s approach focuses on empowering artists to shift from a “starving artist” mindset to that of a thriving entrepreneur. By teaching strategies for pricing, branding, and selling art collections, she’s helped countless artists go from struggling to sold out.
The Inspiration Behind Artpreneur
In January 2023, Miriam published Artpreneur with HarperCollins Leadership. The book serves as a comprehensive guide for artists seeking to turn their creativity into a sustainable livelihood. During the interview, Miriam revealed that the book was inspired by her desire to break down the barriers many artists face when approaching the business side of art. “I wanted to show artists that it’s possible to make a living doing what they love without compromising their integrity or creativity,” she explained.
Packed with actionable advice, Artpreneur covers everything from crafting compelling artist statements to leveraging modern marketing techniques. “The key is to tell your story and connect with your audience on an emotional level,” Miriam noted.
Marketing Tips for 2025
As the art world continues to evolve in the digital age, Miriam shared timely marketing strategies for artists in 2025:
- Leverage Short-Form Video: Platforms like TikTok, Instagram Reels, and YouTube Shorts are powerful tools for showcasing your art and telling your story. “People want to see the process behind the creation,” she said. “Invite them into your world.”
- Build an Email List: Miriam stressed the importance of owning your audience. “Social media algorithms change, but your email list is yours. Use it to nurture relationships with collectors and fans.”
- Focus on Your Unique Voice: “Don’t try to copy trends; instead, lean into what makes you unique,” she advised. “Your authenticity is your greatest asset.”
- Collaborate: Partnering with other creatives or brands can expand your reach. Miriam highlighted the power of collaborations in building credibility and attracting new audiences.
A Message of Resilience and Hope
Throughout the conversation, Miriam’s passion for helping others was evident. She encouraged listeners to embrace their fears and take bold steps toward their dreams. “It’s not always easy, but the rewards are worth it,” she said. “Success comes from showing up consistently and staying true to your vision.”
Looking Ahead
As Miriam continues to inspire artists around the globe, she remains dedicated to her mission of empowering creatives to live fulfilling, prosperous lives. Whether through her art, coaching, or writing, her message is clear: “You have the power to create your dream life—you just need the right tools and mindset to make it happen.”
To learn more about Miriam Schulman, her coaching programs, and Artpreneur, visit her website or tune in to her podcast, The Inspiration Place. Her story serves as a reminder that with courage, creativity, and determination, anything is possible.
